Our Story

After 25 years in lending, Rodney Jacobson founded One Way Lending in March 2020 with a bold commitment: 

There is only One Way to do business—the Right Way. 

We uncover opportunities, simplify the process, and help families create generational wealth, guided by:

INTEGRITY

Doing what’s right—even when no one is watching.

EXCELLENCE

Outstanding service; we sweat the details so you don’t have to.

IMPACT

Lending that changes lives—stability, wealth, and legacy.

Our mission is to empower you with knowledge, tools, and the right financing to take control of your future.

Financial independence through real estate isn’t for the lucky: It’s for the prepared. 

We’re for: thoughtful buyers, owners, and agents who value advice over guesswork, responsive communication, and expert guidance.

We’re not for: rate‑only shoppers, chronic ghosters, or anyone who refuses clear guidance. 

If you value counsel, collaboration, and a clear process—we’ll be your unfair advantage.